A serving of 2020

From cakes made of sushi to frog bread and other wacky additions, the food and beverage trends that defined 2020 were as interesting as they could possibly get.

By Raul Dias

With barely a couple of days left for the year to end, I think that it is high time for us to move past the very obvious fact that 2020 was an unmitigated catastrophe of a year. But then, there was that proverbial ‘silver lining’ too. If we were to reach deep down into the depths of our remaining dregs of optimism, we would come to the realisation that there was perhaps no other year in our recollection, when creativity in all aspects of our lives was at its optimal best, as we navigated our way around the new normal. 

Thanks in large part to the social media blitzkrieg that seems to amplify things beyond control, trends abounded in the food and beverage space. A realm that somehow always manages to take a “sow's ear” of a situation and transform it into a “silk purse”. 

So, here’s my list of the most popular food and beverage trends that tried their best to take the edge off those pandemic blues.

Cloudy with a chance of frogs!

Baking bread in its myriad iterations was truly the big ticket trend of 2020. With the first half of the year dominated by an overwhelming amount of sourdough, banana and focaccia art breads holding sway in almost every home baker’s kitchen and social media accounts. However, things got a tad outré in the latter part of 2020 with the emergence of two very interesting bakery items. Resembling a fluffy, egg white meringue, no points for guessing how cloud bread got its name. Keeping the keto crowd happy, this low-carbohydrate 'bread' is a flourless confection made with stiffly beaten egg whites and cream cheese that results in a white bread-like, light-n-airy flat bun that can be coloured and flavoured either sweet (with vanilla or almond extract) or left savoury. Frog bread, on the other hand is exactly as it sounds: a bread roll fashioned in the likeness of the monsoon-loving amphibian.

Better butters?

While other nut butters like almond and cashew have become almost as passé as boring old peanut butter, 2020 saw the invasion of other, more unique preparations like watermelon seed, macadamia, soy nut and hemp seed butters that one cloud slather upon sourdough toast. But perhaps none more significant than the phenomenal rise of cookie butter—Lotus Biscoff to be more precise. Easily the 'new Nutella' this Belgian invention--that’s also known as speculoos spread--found itself in every kind of confectionery item be it cheesecakes or brownies from Mumbai to Madurai.

Sushi cakes

With over 100,000 posts on Instagram and Pinterest combined, there was no way the visually attractive sushi cake wouldn’t make this list. These quirky cakes are basically upturned versions of a rare-to-find-outside-Japan type of sushi called chirashi zushi. Roughly translated as “scattered sushi”, chirashi zushi is served in a bowl wherein a base of vinegared sushi rice is layered with raw seafood or vegetables along with the sweeter, creamier Kewpie Japanese mayonnaise and topped with blobs of wasabi, pickled gari (pink ginger) and dusted with furikake seasoning along with strips of nori seaweed. Besides home chefs, several restaurants in both Mumbai and Delhi have cottoned onto this trend with their own colourful versions (even Jain!) of the sushi cake.

Ghosting galore

Cloud kitchens, ghost kitchens or virtual restaurants—call them what you may, the lockdown showed us that in 2020, these specimens could easily replace their brick and mortar counterparts. A whole slew of delivery- and pick up-only restaurants sprung up across the country, offering diners everything from boxed, gourmet meals to DIY food and cocktail kits sent over to be enjoyed in the comfort of one’s home. What this also resulted in is the much-needed democratisation of 'fancy' food. We saw upmarket, five star hotels willing to send their chefs over to cook up a feast in your home’s kitchen. While snooty, fine dining restaurants didn’t think twice before hosting American tailgate-style, weekend only dining experiences in their parking lots. These entailing diners enjoying a multi-course, socially distant meal laid out in the boot of their own vehicles.

Foods that heal

Riding on the coattails of 2019’s biggest food and beverage trend of fermentation and probiotics--that saw the dominance of the 'triple threat' of kombucha, kefir and kimchi—is 2020’s ‘food as medicine' trend aimed at promoting digestive wellness. Ubiquitous turmeric-imbued drinks like golden lattes (a fancy term for good old haldi doodh!) and herbal teas laced with ashwagandha (Indian ginseng) and mulethi (liquorice root) upped their status as alleged immunity boosters in the war against Covid-19.

Plant milk

To put it in millennialspeak, the ‘takedown’ of milk as we know it, has been going on for a while now in hipster circles with the rise of plant-based substitutes like soy, oat, almond, rice and coconut milks. But speaking of coconut milk, 2020 saw not one, but three Indian companies launch their own brands of coconut milk yogurt that’s a boon to the lactose intolerant and vegans among us. However, the latest salvo comes to us in the form of the nutrient-rich milk derived from the split yellow pea. Yes, pea milk, anyone?

(A differently edited version of this article first appeared in the 27th December issue of The Hindu newspaper's Sunday Magazine section on page 8 https://www.thehindu.com/life-and-style/food/food-and-beverage-trends-of-2020/article33411350.ece)